A brief analysis of the direction of publishing in

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A brief analysis of the direction of the publishing industry in the digital age

e-paper books, literature, reading in today's digital age, fresh words related to reading continue to impact the traditional reading methods. Statistics show that the total output value of China's digital publishing industry reached 105.1 billion yuan in 2010, and the development of digital publishing has shown a blowout trend

in the digital age, traditional publishing and digital publishing coexist. Where will China's publishing industry go? The 2011 Beijing International Publishing Forum held on the 30th set the theme as the trend of the international publishing industry in the digital age, and publishing industry authorities launched a heated discussion on the topic of digital publishing

digital publishing is unstoppable

in the past few years, the international e-book development towards mass consumer groups has been very rapid. According to the data released by the United States not long ago, the proportion of e-books in the country's mass publishing market reached 6.4% in 2010, which has increased nearly 13 times in three years. In May this year, Amazon announced that its e-book sales have exceeded the total sales of all types of printed books, including hardcover and paperback

the same is true in China. Liu Binjie, director of the General Administration of publishing, introduced at the forum that the reading rate of all kinds of digital media in China has reached 32.8%, the number of online literature users is close to 200 million, and the publishing output value reached nearly 35 billion yuan in 2010, becoming the first category of digital publishing. At the same time, China has successively established nine national digital publishing bases to pool talent, capital and technological advantages to develop digital publishing

whether you are happy or not, whether you like it or not, digital publishing has made a substantial breakthrough in the world and embarked on the road of rapid development. Liu Binjie said

facing the digital era, Chinese publishing enterprises are actively responding to opportunities and challenges. Tan Yue, President of China Publishing Group Corporation, introduced at the forum that China Publishing Group Corporation has so far invested 250million yuan in special funds to support digital publishing. In May this year, the first phase of China digital publishing project was launched, which can provide the reading of more than 10000 e-books, the search of 2million bibliographies, and the display of 200000 kinds of book samples

at present, China Science Publishing Group has completed the digitization of more than 10000 books, and the digital science library has been put into operation; China Education Publishing and media group began to formulate the strategic development plan of digital publishing, and vigorously developed the database service mode, network platform mode and course customization mode

the advantages of traditional publishing still exist

in the digital era, how much market is there for traditional printed books

houxiaoqiang, CEO of Shanda literature Co., Ltd., who is committed to the market-oriented operation of literature, believes that no matter how earth shaking changes have taken place in technology, the nature of reading will never change. I personally have no sense of contradiction when choosing the form of reading. I use Weibo, read novels with e-books, and read oily paper books at home. Hou Xiaoqiang said

Tan Yue, President of China Publishing Group Corporation, said that the core advantage of traditional publishing enterprises is that they have rich and high-quality content resources, author resources and reader recognition, as well as excellent strength. These are the solid foundation for the development of digital publishing in the traditional publishing industry

Wang Jin, chairman of China Science Publishing Group, believes that traditional publishing enterprises must grasp two basic principles to develop digital publishing, one is to take content resources as the core competitiveness of the publishing industry, and the other is to rely on content innovation and technical support

Li Pengyi, President of China education publishing media group, believes that digital publishing is the direction of the future development of the publishing industry, but paper books will not immediately withdraw from the historical stage. For traditional publishing institutions, there is still enough time to gradually transform to digital publishing

in fact, digital publishing is nothing more than a publication that emphasizes advanced technology, and the theme of reading has not changed. Houxiaoqiang said: now is the best era of publishing and reading, but what is missing is the time and mood of reading. Technology serves people. As long as it can help people read more and better books, it is the best technology

publishing standards need to be standardized

although the publishing industry has ushered in the digital era, the direction of publishing serving readers is eternal. Dongyunhu, deputy director of the office of the State Council, said in the keynote speech of the forum that to correctly deal with the digital challenge, whether the government, the traditional publishing industry, or emerging participants, we should adhere to the reader centered principle, transcend the limitations of sectors, and establish the concept of large-scale Publishing and all media publishing, so as to promote the publishing industry to achieve new prosperity and development on the digital track

he also said: content is the core and foundation of the publishing industry. Whether it is traditional publishing or digital publishing, it is essentially the expression and dissemination of content. In the face of massive information in the digital age, correct content and good quality are particularly important for readers and publishers

Tan Yue believes that solving the copyright problem is the key to the maturity of digital publishing. At the same time, it is necessary to establish a standardized publishing market, and a reasonable e-book pricing mechanism is also conducive to safeguarding the interests of authors and publishers and avoiding malicious competition in the digital publishing market

Li Pengyi, President of China education publishing media group, said that there are still some problems in digital publishing, including the unclear profit model, especially the newly developed portable surface Rockwell hardness tester and pipe Rockwell hardness tester, the lack of standardization of file format standards, and a series of problems of content copyright. If these problems are not solved, they will hinder the development of digital publishing

although digital publishing has made phased achievements and shown a strong momentum of development, it is still facing great challenges as greenhouse gas emissions become more and more serious. Liu Binjie believes that at present, the development of digital publishing industry faces three bottlenecks: the balance of business model and industrial chain interests; Digital copyright; Technical standards

Liu Binjie believes that in order to overcome difficulties and break through bottlenecks, digital publishing should do a good job in four aspects: first, accelerate the establishment of a long-term, healthy and win-win business model and interest coordination mechanism; Second, pay attention to content innovation; Third, strengthen copyright protection; Fourth, accelerate the construction of system standards

together with the international publishing industry, China's publishing industry will promote international digital publishing communication and cooperation with a positive and open attitude and a scientific and pragmatic spirit, and make greater contributions to the inheritance and dissemination of human excellent culture and offline support for online. Liu Binjie said

Copyright © 2011 JIN SHI